Determining the strategy for future operative marketing and sales activities
A Belgian parent company contracted Thomas Pluch to analyse the situation at its independent start-up subsidiary, which works in the transfer of technology and production of lightweight construction elements. As an Interim Manager his focus here was on the one hand to determine weak points in all areas of operation, and on the other hand to define the strategy for operative marketing and sales activities. During the analysis, tools for the operative implementation in sales were also structured and simplified, while realistic goals were derived that were adjusted to the development phase of the company. Based on this concept, a specific recruitment push was run by the company management to ensure the quick operative implementation.
Project focus: Business Development Management – Increasing growth
Sector: Production of lightweight constructions
Results: Business development to enter the growth phase - Customer-focussed sales with prompt controlling