Company profile on the market
The knowledge of customer requirements, the rules of the sector-specific market and one's own strengths are a basic prerequisite to be successful in the long term. An international service provider in the automotive industry therefore appointed Thomas Pluch as an Interim Manager to increase the company's profile by implementing an e-commerce project. Using individual meetings and workshops the company strategy was made visible, the strengths/weakness and opportunities/risks were calculated and a market positioning was carried out. The benefits for the customer as well as the attractiveness as an employer were precisely calculated to present them in a targeted way to the market. Analysis and implementation, everything from one source.
Project focus: Marketing Management
Sector: Service Provider, automotive industry
Results: Implementation of the company profile in an e-commercial project